Montana community foundation
Helena, MT
The Montana Community Foundation has been serving Montana Communities for over 35 years by cultivating a culture of giving. They connect donors with important philanthropic opportunities and coordinate the efforts of local community foundations across the state.
Branding / Market research / advertising
The Problem
Montana Community Foundation was helping communities across the state, but their efforts were limited by low awareness, an undifferentiated brand, and challenges explaining their services.
The Solution
We started with in-depth interviews with clients and stakeholders to guide the development of their new brand and communication plan, then launched their first integrated marketing campaign to celebrate their 35th Anniversary as an organization.
The Results
A successful statewide marketing campaign that showcased the new brand and saw click rates from 150%-300% above average depending on the communication channel.
35 Years of philanthropy
Montana Community Foundation aids philanthropic organizations in creating reliable endowment funding, and now manages over $150 million in philanthropic assets for Montana’s communities.
Flying Horse worked with MCF to develop their new brand, share it with the community as they celebrated their 35th anniversary, and better communicate their services with the various groups they partner with.
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