5518 Designs
Butte, MT
Based out of Butte, Montana, 5518 Designs serves its community by bringing belonging and happiness through its lifestyle apparel and gifts. 5518 came to us with a strong logo and a desire to further define their brand to best fit their audience.
brand refresh / strategic planning
The Problem
5518 Designs has been expanding its offerings, however, to continue growing and reach new audiences, the brand needed to be refreshed, repositioned, and reintroduced as a company that honors its roots while embracing a forward-thinking identity.
The Solution
We worked with the 5518 Designs team to do a deep dive into their brand, helping clarify their mission, brand personality, positioning, and Preferred Future.
The Results
The brand refresh process reinvigorated the 5518 Designs team, fostering renewed energy, clarity, and pride, ensuring the brand remains both rooted and forward-looking.
Aligning with the community
With a refined brand architecture and messaging strategy, customers now better understand 5518’s full range of offerings and how its sub-brands connect to the core brand.
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