You want to win new business and keep your existing clients – But when it comes to the way you communicate, sometimes it feels like you’re just guessing.

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HINT: AB testing isn’t the answer.

New research shows that your customers can’t provide accurate answers, not even with traditional market research, because they don’t understand how their unconscious brains process your message. But now there’s a better way.

It can be expensive to produce and deliver content. Organic mediums like PR and social media are time-consuming and unpredictable. Now you can ensure that none of your efforts go to waste.

CONTACT US now to learn more about how we help, or keep reading to find out more about the science behind our methods.

Advances in neuroscience have given us a better way to understand how people think and feel when they interact with content.

Now we can:

HOW DOES IT WORK?

As you probably recognized, our subconscious brain processes most information, then passes on the important things to our conscious brain. When this happens, many of the details which influence our decisions go unnoticed – as marketers we all know the little details are vital to making big things happen.

Neuromarketing allows us to measure the brain and body, deciphering what’s happening below conscious awareness with the following tools:

Understanding how your customers’ brains process information will revolutionize the way you communicate. You can feel confident that your marketing materials will be brain-friendly, leading to additional customer conversions, greater ROI, and happier stakeholders.

Neuroscientific tools can be used to improve everything from websites, to storefronts, to email, social, and paid advertising campaigns. Rather than relying on people’s guesses about their own behavior, you can measure the underlying forces which influence their decision making. We have a range of neuroscientific research services designed to help you – CONTACT US to learn more.