Monteriors
Bozeman & Helena, MT
Monteriors, formerly known as The Flooring Place, is well known in the Bozeman and Helena communities as the go-to place for home renovations. Offering flooring, cabinets, countertops and appliances, they needed a name that encompassed all of their inventory and services as well as their local ties to our Montana community.
Branding / Market research / naming / advertising
The Problem
The brand name and identity didn’t fit with their services. Their visual elements were dated and failed to represent the organization.
The Solution
We researched past customer experiences and guided their leadership team through our facilitated brand process, then developed a new name and visual identity, culminating in a strategic communication plan to inform and excite their audience.
The Results
Increased brand awareness along with refreshed, modern advertisements, outdoor signage, vehicle wrapping, and positive feedback from a host of new customers.
BEFORE
AFTER
A Montana Brand
The refreshed visual identity reflects elements of Montana’s ranch culture as well as a more contemporary, handcrafted typeface that expresses their approachable and friendly brand voice.
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